The story of Belle & Boo began with a moment of creativity, a huge amount of ambition and, of course, my pencil and sketch book. My passion has always been to draw children and capture those moments of fun and freedom that are the foundation for a happy childhood. This passion became my everyday pastime after setting up Belle & Boo with my co-founders Kate and Patrick Shafe.
As a parent of young children, I too am faced with the daily challenge of trying to give my children the freedom to grow, develop and indulge their imaginations, whilst competing with the digital age and a faster paced childhood than the one I remember. There are so many more things to do and places to go, giving them little time to just be or to let their imaginations run free. I only hope that our simple products can help create an environment in which our children can play freely, or at the very least remind us why this is so important.