The story of Belle & Boo began with a moment of creativity, a huge amount of ambition and, of course, my pencil and sketch book. My passion has always been to draw children and capture those moments of fun and freedom that are the foundation for a happy childhood. This passion became my everyday pastime after setting up Belle & Boo with my co-founders Kate and Patrick Shafe.

As a parent of young children, I too am faced with the daily challenge of trying to give my children the freedom to grow, develop and indulge their imaginations, whilst competing with the digital age and a faster paced childhood than the one I remember. There are so many more things to do and places to go, giving them little time to just be or to let their imaginations run free. I only hope that our simple products can help create an environment in which our children can play freely, or at the very least remind us why this is so important.

Together, with a small team of incredibly talented people, we have created a timeless range of gifts for both parents and children to enjoy. Our products are made with love, care and attention using craftsmanship and quality materials that ensures the things we make are built to last.

You can read all about Belle and Boo’s adventures in the six Belle & Boo picture books. This inquisitive pair can also be found playing amongst the pages of the five Belle & Boo sticker activity books and their magical world has provided the inspiration for two adult craft books.

Along the way new friendships have been created, Ellis & Easy and The Little Dancers to name but a few and they can all be found across the Belle & Boo collection of homewares and accessories.

I love what I do, I hope you do too.


Fun Facts

My family

I have twin boys Sam and Ellis

Sam insists on wearing gorilla slippers, so I have had to
put the adorable moccasins to one side for now!

My friend and colleague Kate and I have been friends for over 20 years.
We started talking about the possibility of building
Belle & Boo over a cup of tea in 2008.


Patrick joined Belle & Boo as Co-owner and Managing Director
in 2010. Patrick and Kate are married and have
two gorgeous girls called Robyn & May.


My childhood

I had a pet rabbit called chalky when I was a child
and I used to take it for walks! I had the same
hair style as Belle when I was little.


My work

Our art prints, wall stickers and lampshades are all
hand finished in our studio our fabrics and stationery
ranges are produced in the UK. One of my favourite
places on earth is my desk, where ever that may be
in the world, with a cup of tea listening to the Archers!